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Posted on Apr 8, 2013 by in Chapters Of The Book | 0 comments


It is one of the classic radio and television moments when an overexcited reporter of a football match shouts Goooooaaaaalllll! into the microphone.

This excitement and passion happens when a football team (the players on the pitch, the subs, the manager and support staff) achieve what they set out to do: score  goals.

In football, as indeed in most sports, the goal is quite easy to identify. Sometimes it is even called a goal, although sometimes it is called a touch down, try, finish line, basket, ….

A team needs similar clarity. There really is no point in working together without a clear purpose, a clear goal. Like in sports, the goal can be achieved in many ways, depending on the quality of the various team members. But everyone needs to be clear on what the goal is, what specific contribution is expected, from whom, and what the plan is for achieving that goal.

Teams work even better when the goal is clearly linked to the overall purpose of the organisation and that this link is clear to all members in the team. Sounds so obvious, and that is the beauty. Do a quick recap next time you are in the team meeting. Which goal are we aiming for? What is everyone supposed to be doing to contribute to this and why is it important that we reach this goal?

Not doing so might well result in a bit of an own goal….

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